AIB – Southeast 2021

Join Workshop Leaders:

Tamer Cavusgil, Georgia State University

Ilke Kardes, Valdosta State University

Elizabeth Napier, University of Toledo

Maria Luiza Pinho, Georgia State University


The practice of international business continues to evolve in the current environment mega disruptions and much uncertainty. For international business educators, the changing environment of cross-border business implies new and novel approaches to educating the next generation of business leaders.  Among other things, business educators need to reflect new realities including: risk management, trade conflicts, increased polarization, and the repercussions of a prolonged recession.

Yet, our teaching must be relevant, engaging, and innovative.  The new generation of students, both undergraduate and graduate, provides new challenges for educators. How can we share the excitement of an interconnected global economy with our students? How can we best connect and communicate with them via such pedagogical approaches as: experiential exercises and projects; web-based learning; videos; and cases and exercises?

The presenters will share experience and teaching tools that have been especially developed for IB educators. Tamer will focus on: (a) “what” –­ content; (b) “how” — pedagogy; and (c) “resources” – for teaching international business. How what we teach remains the same and, at the same time, also changes. Ilke will discuss an innovative approach that includes the use of digital platforms in teaching. These include Pinterest, Pocket, Facebook, Flipboard, news apps, Podcasts, and more. Takeaways on learning outcomes of integrating digital tools will be reviewed. She will also share a practical handout she has prepared: Comprehensive Handbook of Online Resources for Teaching IB.  Elizabeth will introduce the Student Goal Centered Syllabus © she has helped design to cultivate a more collaborative, relationship-building environment. She will also share her techniques for student engagement, including the use of GroupMe, and combining video and in-person learning for hybrid classes. Maria Luiza will focus on the critical task of student engagement and highlight best practices she finds most useful in engaging students in the subject matter and class discussion. She will provide examples of ‘simple’ tasks that support monitoring student progress and develop ‘intimacy’ with students even when teaching in an online environment.

Read more about the workshop leaders:

Speaker for Pedagogy Workshop

Dr. S. Tamer Cavusgil

Tamer Cavusgil has been teaching international business/marketing for more than three decades. His professional interests encompass global strategy, early internationalization, emerging markets, exporting, and pedagogy. Cavusgil is currently Regent’s Professor and Fuller E. Callaway Professorial Chair, and Executive Director, Center for International Business Education and Research (CIBER), at the Institute of International Business, Robinson College of Business, Georgia State University. Tamer is an elected Fellow of the Academy of international Business, and a visiting professor at the University of Leeds.



Speaker for Workshop

Dr. Ilke Kardes

 Ilke Kardes is Assistant Professor of Marketing & International Business at Valdosta State University. She received Teacher Excellence Award in both 2018-2019 and 2019-2020 academic year. Previously, Dr. Kardes taught classes in International Business at the Institute of International Business and served as Research Director at Center for International Business and Education Research (CIBER) at Georgia State University. Her research interests focus on emerging markets, middle class, branding, cross border e-commerce, and pedagogy in higher education. Her academic career and abilities have been shaped in different cultures including United States, Germany, and Turkey during years. Ilke is fluent in English, German, and Turkish.


Co-Speaker for Pedagogy Workshop

Dr. Elizabeth Napier

 Elizabeth Napier is Assistant Professor of Marketing and International Business at The University of Toledo. Her corporate background consists of experience in digital marketing for startups and nonprofit organizations. Currently, she teaches an introductory course on the Globalization of Business and a senior level course on International Marketing. She is also a member of the University of Toledo International Business curriculum committee. Her teaching philosophy utilizes a communication-based methodology to frame and solve business problems through the operationalization of hard and soft skills. The design of her courses aims to inspire student mastery through active engagement and participation to better connect with the new generation of students.


Speaker for Pedagogy Workshop

Dr. Maria Luiza Pinho

  Maria Luiza Pinho is an Instructor at the Institute of International Business at Georgia State University since 2018. In 2021, she received the Graduate Teaching Award for the 2019-2020 academic year. Previously, she was an assistant professor in Marketing and Research Methods at IBMEC-RJ, Brazil, where she mentored several undergraduate students. She brings with her international experience through the Brazilian Trade and Investment Promotion Agency where she worked at the Qualification Export Program supporting SMEs to organize their export activities. Dr.  Pinho has 15 years of cross-cultural management experience as a senior executive for a French multinational company. Her students find Dr. Pinho to be enthusiastic and knowledgeable, and describe her as someone who “…shows creativity and innovation in her teaching methods, especially with using multiple media sources that are relatable to students.” They express praise for her professionalism, fairness, and ‘tough love.’